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Press Release

Fónua Ltd. Acquires Bluechipworld Sales & Marketing Ltd.

By fonua  Published On December 1, 2022

A momentous acquisition of one of the UKs largest mobile phone accessory distributors.

Fónua Acquires Bluechipworld
Bluechipworld offices and warehouse in Cannock, Staffordshire

Dublin, December 01, 2022 – Fónua, a leading supply-chain solutions provider to the telecommunications and consumer electronics industry in the UK and Ireland, has acquired Bluechipworld (BCW), one of the UKs largest mobile phone accessory distributors. The official announcement was made in Cannock, Staffordshire on [Date to be agreed, given delay in release]. The move to acquire BCW was to further strengthen Fónua’s position in the UK market and to add further facilities (offices, meeting rooms, product showrooms, testing laboratories and a 30,000 square foot warehouse facility along with feet on the ground. Fónua currently employ 10 staff members in the UK and will be increasing their headcount to 60 following this acquisition. Fónua have recently secured major contracts with Three UK, EE and Sky Mobile Ireland.

The acquisition of BCW fits perfectly into Fónua’s strategy as they aim to become a prominent player and leader in the UK telecommunications and consumer electronics market. By purchasing BCW, Fónua have significantly added to their talent, experience, infrastructure, brand portfolio and overall value proposition. This acquisition cements Fónua’s place in the UK market and is a statement of intent for their 2023 strategic goal of UK expansion.

“The acquisition will give BCW the opportunity to expand at a much faster rate. In particular our stock holding and the number of brands we distribute will significantly increase. Our state of the art offices, warehousing, showroom and laboratory provide a strategically placed location for BCW and Fonua to operate from whilst servicing the UK retail network. We will be creating new job opportunities and I am looking forward to seeing the planned expansion.”

Simon Hassell, Managing Director at Bluechipworld Sales and Marketing Ltd.

About Fónua.

Fónua has over 25 years’ experience in providing market leading end-to-end mobile and consumer electronics solutions. With their smarter supply chain solutions, Fonua deliver a streamlined and commercially rewarding service for all parties. Fónua’s offerings include device ownership & supply chain optimisation, Fónfix mobile phone repair services, fully outsourced category managed accessory solutions, mobile device lifecycle management for enterprise, mobile device insurance management service, trade-in schemes and premium pre-owned devices. Fónua rank in the ‘Top 250 Companies in Ireland.

About Bluechipworld.

BCW manage the design, manufacture and distribution of a continuously growing range of products globally. With their own licensed brands, such as MiTEC, iT7 Audio, SilverLabel, iCandy, Casu & PlusOne, BCW manufacture mobile accessories, audio, lighting and innovative tech products, supplied to both large, multi-site retailers and smaller independents throughout the UK. BCW also has a strong record of meeting the needs of retailers who require own label branded products. In addition, BCW are the official retail distributor of a growing range of tier one consumer electronic products, such as Philips Projectors, Mio, Maximus, Canyon and AENO.


Fónua embraces environmental transparency by disclosing through CDP.
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